So luxury beauty brand Rituals Cosmetics — which has been expanding fast across the UK in recent periods — has announced it is now a ‘Certified B Corporation’. This shows it is using the power of business to “build a more inclusive, equitable, and regenerative economy” while “meeting the highest standards of verified social and environmental performance”. It said the certification “marks a new stage in our transformation towards a more purpose-driven business model. It allows us to set more ambitious sustainability goals, year after year”.

Rituals said it joins over 4,000 B Corps in 153 industries and 77 countries. Raymond Cloosterman, owner and founder of the well-being brand, said: “As a brand that truly fosters a sustainable future… Rituals we strive t…